hey rob!

Take a look at my work. Let me know if I can clarify anything.

 
My Bungie Character profile WHY I'M PROUD OF THIS: I realized my career shouldn't be a ladder that I climb. I quit my job at Venables Bell & Partners and played Destiny for three months. This is a snapshot to my three characters that I leveled up. In this time, I also met, and created, a clan called "Bacons" (ha) with people that I'm still friends with today. More importantly, during this time I realized that learning from the world outside of advertising is just as important as inside. 

My Bungie Character profile

WHY I'M PROUD OF THIS:

I realized my career shouldn't be a ladder that I climb. I quit my job at Venables Bell & Partners and played Destiny for three months. This is a snapshot to my three characters that I leveled up. In this time, I also met, and created, a clan called "Bacons" (ha) with people that I'm still friends with today. More importantly, during this time I realized that learning from the world outside of advertising is just as important as inside. 

2015 SONIC Sustained Success Effie WHY I'M PROUD OF THIS: I learned to bust through typical "strategist" responsibilities. A month before this Effie was due, this Effie was made my responsibility. No one had time to "brief creatives" or "setup statuses". I needed to completely rewrite it, sales data was missing, clients were unaware we were writing an Effie, and no case study video had been created yet. It was a true testament to the partnership between my Account Manager and I to get this entry to the finish line. It ended up being a finalist in this years Effies, but it's one of my proudest accomplishments. 

2015 SONIC Sustained Success Effie

WHY I'M PROUD OF THIS:

I learned to bust through typical "strategist" responsibilities. A month before this Effie was due, this Effie was made my responsibility. No one had time to "brief creatives" or "setup statuses". I needed to completely rewrite it, sales data was missing, clients were unaware we were writing an Effie, and no case study video had been created yet. It was a true testament to the partnership between my Account Manager and I to get this entry to the finish line. It ended up being a finalist in this years Effies, but it's one of my proudest accomplishments. 

WHY I'M PROUD OF THIS:

I learned how to fight and keep fighting for work. This idea started as a "10%" idea and instead of shakes, it was a square burger. It was one of the hardest things to sell through to a client anxious to take creative risks that aren't The Two Guys.

Strategy made roll out plans, worked with the creatives to take this idea from burger to shake, got into the UX of how the flow would look like, among other things. 

SONIC Square Shakes went on to win a Bronze Cannes and we used this piece of work to lay the foundation to take bigger risks.

2014 Google Fiber Internet/Telecom Effie WHY I'M PROUD OF THIS: This was my first Effies entry. It was a hard lesson in writing a narrative without pictures or fancy animations to tell the story. 

2014 Google Fiber Internet/Telecom Effie

WHY I'M PROUD OF THIS:

This was my first Effies entry. It was a hard lesson in writing a narrative without pictures or fancy animations to tell the story. 

2016 Warner Brothers Creative Pitch Deck WHY I'M PROUD OF THIS: This is my best example of how I influenced the work. This pitch was a month-long pitch done by two creative directors and myself. I played copywriter, art director, account manager, and strategist. It was a true partnership. I ended up writing the manifesto and strategic setup, and the creatives helped write the research discussion guide and the campaign rollout. 

2016 Warner Brothers Creative Pitch Deck

WHY I'M PROUD OF THIS:

This is my best example of how I influenced the work. This pitch was a month-long pitch done by two creative directors and myself. I played copywriter, art director, account manager, and strategist. It was a true partnership. I ended up writing the manifesto and strategic setup, and the creatives helped write the research discussion guide and the campaign rollout.