SONIC Square Shakes

SONIC became the first brand, and the first food brand, to have a product that was designed for Instagram, offer it exclusively for sale on Instagram, and then deliver that product within minutes of your order on Instagram. We called it Sonic Square Shakes. It was designed with the help of Instagram designers, put together with the help of an Instagram-famous chef. Oh, and everything was completely square (even the cherry on top)

Results

650 million media impressions
A cost per reach of .0002 cents
78% of shakes served led to an Instagram post
(even Instagram Instagrammed it!)

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