We were responsible for helping Google launch Google Fiber. First market? Kansas City. We needed to convince enough of K.C.’s neighborhoods to sign up in a six-week window for Fiber to build out a fiber optic infrastructure in a cost-effective and efficient way.
We started with a raison d'être for Kansas Citians to get Google Fiber. So Fiber said “Thanks”: We launched an anthemic ode to Kansas City that highlighted its colorful history and thanked the people of Kansas City for welcoming Google Fiber into their community. A pair of television commercials followed, featuring real K.C. residents and their stories painting a picture of how Fiber could impact daily life.