ESET: TRON
Tuesday, October 18, 2011 at 02:07AM 
For the TRON: Legacy movie premier, ESET an antivirus software, became a sponsor for the movie, hosting a large sweepstakes with prizes on their website. BBDO was tasked with planning an online digital strategy to break into the TRON enthusiast community.
The TRON enthusiast community turned out to be Early Majority Consumers, tech enthuasists...geeks! I was tasked with creating an online ecosystem that depicted the multiple communities that TRON penetrated and the community management for the three month campaign.
Our goal was to own the position as the internet security brand that understands values and interests of the "Geek" community and grow our Twitter following from 3,000- 5,000 in two months time. We surpassed the following and received 6,000 by December 2010.
community management, eset, social media, sweepstakes, tron