b. 1986, HK.



brand architecture
brand positioning
brand identity
messaging hierarchy
market positioning
content strategy
qual + quant research


What I'm looking to do:

Solve problems in advertising, experience design, innovation, product design with people who care about the work and have respect for each other.

What you should expect from working with me:

  1. A relentless pursuit for clarity 
  2. Humility of knowing I can't do my best work alone
  3. Humor of a teenage boy 

Ask me for my portfolio pieces.